A Fresh Perspective for GoPro GoPro is known for its high-performance cameras that capture immersive and action-filled experiences. I came up with an indoor product concept, which is quite different from its usual outdoorsy focus. But what inspired this shift? It all began with a simple idea: “What if I could bring the intense thrills of outdoor experiences into an indoor workout?” Picture this: A fitness bike designed not just for exercise, but to transport you into your own high-adrenaline experiences. This concept quickly evolved into something much more exciting.