Cohesive Packaging and Brand System

overview

I designed a minimal, production-ready packaging system for a new skincare line of three face essentials: cleanser, serum, and moisturizer. The brief called for calm clarity on shelf and effortless navigation in hand. I defined structure, hierarchy, and SKU logic so each product stands alone yet reads as one family. Every detail was handled in-house: dielines, materials, mockups, and press-ready artwork. The result is cohesive, manufacturable packaging with consistent architecture across forms and sizes. Clean to look at, simple to produce, and easy to extend as the range grows.

I designed a minimal, production-ready packaging system for a new skincare line of three face essentials: cleanser, serum, and moisturizer. The brief called for calm clarity on shelf and effortless navigation in hand. I defined structure, hierarchy, and SKU logic so each product stands alone yet reads as one family. Every detail was handled in-house: dielines, materials, mockups, and press-ready artwork. The result is cohesive, manufacturable packaging with consistent architecture across forms and sizes. Clean to look at, simple to produce, and easy to extend as the range grows.

tYPE

Branding for Aura & Musse

Branding for Aura & Musse

Date

Tools used

Adobe Illustrator & Pacdora

Adobe Illustrator & Pacdora

Preview 1 of Design Depth
Preview 1 of Design Depth
Preview 1 of Design Depth
Preview 1 of Design Depth
Preview 1 of Design Depth
Preview 1 of Design Depth
Preview 1 of Design Depth
Preview 1 of Design Depth
Preview 1 of Design Depth
Preview 1 of Design Depth
Preview 1 of Design Depth
Preview 1 of Design Depth
Preview 1 of Design Depth
Preview 1 of Bold Moves
Preview 2 of Bold Moves
Preview 1 of Design Depth
Preview 1 of Design Depth
Preview 1 of Design Depth
Preview 1 of Design Depth
Preview 1 of Design Depth
Preview 1 of Design Depth
Preview 1 of Design Depth
Preview 1 of Design Depth
Preview 1 of Design Depth