Cohesive Packaging and Brand System
overview
I designed a minimal, production-ready packaging system for a new skincare line of three face essentials: cleanser, serum, and moisturizer. The brief called for calm clarity on shelf and effortless navigation in hand. I defined structure, hierarchy, and SKU logic so each product stands alone yet reads as one family. Every detail was handled in-house: dielines, materials, mockups, and press-ready artwork. The result is cohesive, manufacturable packaging with consistent architecture across forms and sizes. Clean to look at, simple to produce, and easy to extend as the range grows.
I designed a minimal, production-ready packaging system for a new skincare line of three face essentials: cleanser, serum, and moisturizer. The brief called for calm clarity on shelf and effortless navigation in hand. I defined structure, hierarchy, and SKU logic so each product stands alone yet reads as one family. Every detail was handled in-house: dielines, materials, mockups, and press-ready artwork. The result is cohesive, manufacturable packaging with consistent architecture across forms and sizes. Clean to look at, simple to produce, and easy to extend as the range grows.
tYPE
Branding for Aura & Musse
Branding for Aura & Musse
Date
Tools used
Adobe Illustrator & Pacdora
Adobe Illustrator & Pacdora




























